This option is a good choice for test and proof-of-concept use cases. Senders with very low throughput and volume requirements can register a “low-volume” 10DLC campaign for $2 per month, as opposed to the standard campaign fee of $10 per month. $11 ($1 phone number lease + $10 campaign registration fee) $54 ($4 company registration + $50 T-Mobile registration fee) It also assumes that you only use a single long code with your 10DLC campaign. This table assumes that you only register one 10DLC company and campaign. The following table compares the costs associated with obtaining and using a short code against the costs of obtaining and using a 10DLC phone number. No other carriers have announced similar fees. This fee will be charged in addition to the $4 company registration fee. Note: On March 1, 2021, T-Mobile will begin to charge a one-time, $50 fee for registering your company. ![]() You also pay a $1 monthly charge for each 10DLC long code that you lease. You pay a one-time fee of $4 to register your company, and a $10 monthly fee for each 10DLC campaign that you register. And importantly for many customers, they don’t come with the price tag associated with short codes. While 10DLC phone numbers don’t offer the high throughput rates that short codes do, they can exceed the one message per second limit of unregistered long codes while offering higher deliverability rates. Other use cases, such as promotional messaging, are subject to additional scrutiny, but can still be approved in a few weeks. Some use cases, such as one-time passwords and other authentication systems, can be approved within a week. This registration information is added to The Campaign Registry (TCR), an industry-wide database of companies and use cases that are authorized to send messages using 10DLC phone numbers. With 10DLC, senders are required to register both their company and their campaign. 10DLC was designed to cover that middle ground. Short codes are the right solution for many of our customers, and will continue to be part of the US SMS landscape well into the future.įor many customers though, the ideal solution is somewhere in the middle. We continue to offer and support short codes in Amazon Pinpoint. Short codes cost $995 per month, plus a one-time setup fee of $650. This process takes several weeks to complete. The mobile carriers apply a rigorous approval process to short code applications. They offer high rates of deliverability and high throughput (starting at 100 messages per second and going up to thousands of messages per second). The alternative to using unregistered long codes is to use a short code. ![]() Carriers applied heavy filtering to these phone numbers and blocked them for sending high volumes of messages, or as a penalty for sending unsolicited messages. To prevent bad actors from sending spam and other malicious content, unregistered long codes could only send one message per second, and about 100 messages in a 24-hour period. For these reasons, their capabilities were limited. ![]() However, the mobile carriers never intended for senders to use them to send A2P messages. These long codes didn’t require a registration process-anyone could purchase them for $1 per month. If you don’t send text messages to recipients in the US, then 10DLC doesn’t apply to you.īefore the launch of 10DLC, you could purchase unregistered US long codes instantly through the Amazon Pinpoint console. 10DLC is a concept that’s unique to the SMS industry in the United States. 10DLC phone numbers are intended specifically for sending Application-to-Person (A2P) messages-that is, messages that are sent from applications like Amazon Pinpoint to individual recipients. ![]() The abbreviation 10DLC stands for Ten-Digit Long Code. You can use 10DLC phone numbers to send SMS text messages at scale quickly and affordably. This week, we’re adding support for 10DLC phone numbers to Amazon Pinpoint.
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